Shapewear usage has exploded in the last couple of years as many celebrities has been seen using shapewear. It began in Europe in the sixteenth century, many women and men used corsets / cinchers to shape their bodies and it reached it's peak in the Victorian era. From there it has just evolved with new technology such as breathable material, better steel rods to keep the corset / cincher in place, we have also received many new shapewear with elastic material, butt lifters, panties, pushup bra:s, waist trainers, bodysuits etc.
We are also seeing a growing trend of women asking for shapewear in retail stores and the range of products is usually quite slim. We have therefore specialized in shapewear, we want to be the expert in the industry.